What do a druid procession, an organic olive stall and Billy Bragg have in common? Arguably a fair amount, especially when they are thrown together in the shadow of the mystically-named Sugarloaf Mountain as part of Green Man Festival. For there, in three components is the general gist of the whole affair. A field of falafely, lefty, hippy, poi-enthusiasts holding hands and swaying to a load of revolutionary music.
Held in the stunning Brecon Beacons, Green Man only began 2003 - with an attendee count of 300 - but it feels as old as the rolling hills in which it’s set. One of the only truly independent festivals left, it is free of corporate sponsorship and strikes a perfect balance somewhere between Latitude and a 20-person bongo weekender in the New Forest.
Green Man has gradually attracted bigger name acts. We’re not talking stadium rock, however. We’re talking eclectic, of-the-moment, intelligent and diverse indie and folk, meaning the festival attracts as many musos as it does trustafarians. This year the capacity increased by 2,000 to 12,000 to let them all in.
However, it’s still relatively tiny, and one of the organisers, Ben Coleman, promised us he has no plans to make it any bigger. “It would spoil the essence of the festival,” he told us, shortly before the traditional wicker Green Man was burned upon the final hour. He added that his highlight was Beirut and that the huge sell-out success of 2010 was down to a full year of hard graft by a small team of dedicated workers.
Friday began in typical Green Man style with three ethereal ladies singing acapella prairie song in the form of Mountain Man. A twee Bella Union signing, they delicately performed their raw, dreamy harmonics without any backing. They were followed by solo folk act Sam Amidon who brought to life American slavery soul songs from the 1930s, odd since he was a rather geeky white kid. He finished his set with an ‘ironic’ cover of R Kelly, a cheap but effective shot.
Innovative duo Fuck Buttons closed the second stage, their visceral, bass-heavy, reverberating brand of electro being a million miles away from Green Man’s original mandate of being a folk forum. They produced a breathtakingly euphoric sound, which was succeeded by indie stalwarts Doves on the main stage, who were rather a damp squib in comparison. They sandwiched Beirut, whose orchestral combination of wind instruments and strings was grandiose folk at its very best.
On Saturday, Egyptian Hip Hop played an afternoon slot on the second stage, where the audience gradually dwindled to leave a quarter-full tent of grumpy teenagers. A shame as despite being shaky, they showed promise. Just when their electro-tinged guitar riffs began to border upon tedious, they’d throw in a nice surprise like sampling a car alarm, or a squealing organ.
Next was the twee and choral Summer Camp, who were somewhat forgettable. Shortly afterwards, rent-a-rock-poet John Cooper Clarke muttered some expletives in the Literature Tent. He was followed by the dark and brooding These New Puritans whose new album has seen them go from hipster flavour of the month to highly credible musicians, successfully utilising heavy beats, clever, obscure electronics and biblical vocals.
Then came the wonderful Wild Beasts, always magical, faraway and very, very British. Typically humble front man Hayden told us that he was hugely looking forward to heading back home for a short break after the gig, no doubt a relief as their touring schedule is nothing short of relentless. Then after some folk punk for the oldies in the shape of Billy Bragg, Flaming Lips careered onto the main stage in a giant bubble ball, eccentric front man Wayne Coyne bouncing over the crowd in a kind of middle-aged genteel version of crowd surfing. They then departed in a blaze of crashing cymbals, flashing lights and instrumental oddity.
Meanwhile, over at the second stage, Factory Floor played to a threadbare audience, those absent clearly still transfixed by Coyne’s rubbery ball. Drummer Gabriel remained chirpy, and rather sportingly told us that they didn’t mind and that “we always just play to the crowd, whatever the size.” Their set was full of pulsing synths, androgynous echoing vocals and frantic drumming. Metronomy closed the stage, with a disco sound that was more glitchy and less maudlin.
Sunday began with Sunderland art rockers Field Music. It’d be awfully obvious to compare them to forefathers The Futureheads, but we have no choice. They sound the same. This was followed by Laura Marling, darling of every radio DJ, simpering Dad and now the Mercury Award panel. She is a young, raw, promising talent, and produces the kind of strumming rural folk Green Man is built on. But to call her insipid is something of an understatement.
On the second stage, the marvellous Tallest Man of Earth played a roaring set of punchy, Americana folk of the very highest order, showing up the likes of Marling and the equally as drab Mumford and Sons, who played on the main stage just afterwards. A one man acoustic powerhouse, he was an energetic and charismatic contemporary Dylan.
West Coast surf poppers Girls followed, but their jangling guitar songs were indifferent and samey. The sparkling Efterklang headlined afterwards. Sounding like the bastard child of Sigur Ros and a synthesiser, their Scandinavian electronic ambience was truly mesmerising. Equally as slack-jawed were the audience at Joanna Newsom. With her new material being more accessible than her earlier squeaky, ‘kooky’ blueprint, her incredible talent shone through as she gracefully played a tear-jerking set of rich, storytelling maladies.
Then in a move that was one Celtic chant away from parody, the festival’s contingent of neo-Druids led a procession from main stage to the wicker Green Man. The sight of the sacrificial flames lapping the drizzly Welsh sky was a heart-warming treat befitting of a meticulously planned, perfectly executed weekend. Green Man is guaranteed only to get more polished with bigger acts each year. It is the one new UK festival to try out, even if the thought of an organic druid does make you wince…
Words by Natalie Hardwick